USPIO Brief

Company name*

Website (if available)

Social media links (if available) (Instagram, Facebook, LinkedIn, etc.)

About your business What does your company do?
Describe your services or products, where you operate, and who you usually work with.

Target audience Who are you building this for?
B2B or B2C? Tell us about your audience: their age, profession, interests, and what drives their decisions.

Main contact person

Email or phone number*

What do you want to create?*

Logo Website

Describe your business in a few lines* (For example: SaaS platform for small teams, retail brand, or creative agency.)

Main goal of the project What should this project achieve?
Examples: Announce your company launch, Attract new leads, Build trust, Present a product to investors, Simplify online sales

Company name as it should appear in the logo

Logo type*

Wordmark only

Symbol + wordmark

How should your logo feel?* Choose the words that best describe your brand.

Modern Classic

Friendly Formal

Premium Mass-market

Vibrant Reserved

Tech-oriented Natural

Playful Serious

Minimalist Detailed

Logo examples you like Write a few notes — for example:
“I like Nike’s simplicity” or
“I don’t like overly detailed logos.”

Brand colors or preferences

Upload

If you already have a brand book, attach it.
If not, describe what you like:
“I prefer blue and gray,” “avoid red,” etc.

Any font preferences?

Sans serif

Geometric

Serif

Handwritten

Surprise me

Do you have a vision for the logo mark?

Circular shape

Square

Letter monogram

Combined

Abstract/unique

Do you need a mini brand guide?

Yes, logo only Yes, logo + colors + usage examples No

Anything else we should know? Add any useful details, ideas, or what’s a hard ‘no’ for you.

What type of website do you need?*

Landing page (single-page promo site) Multi-page website Multi-page website with CMS (you’ll be able to edit content yourself) Online store Other (please describe)

What actions should users be able to take on the website?*

Learn about the company Read about your products or services Contact you Register or sign up Submit a request / Make a purchase

Select which sections or pages must be included.*

Main screen/homepage About the company Services/products Advantages/key benefits Testimonials CTA/contact form Product or service catalog Contacts Other (please describe)

Which style feels closest to your brand?

Minimalism

Abstraction

Corporate/formal

Typographic

Graphics/3D

Illustration

Infographic

What color theme should the website follow?*

Light

Multicolor

Dark

Which websites or apps do you like? Share a few examples and specify what stands out for you — design, structure, animation, or overall feel. (Please include links.)

Do you need help with copywriting?*

Yes, we need the texts written No, we already have all the content

Upload or share links to your existing materials

Upload

If you have a brand book, please attach it. If not, describe your preferences (for example: “add blue and gray tones,” “avoid red,” ).

Contacts to include on the website: Phone, email, WhatsApp, social media, address, etc.

Do you need a Google Maps integration?*

Yes No

Should the website include a privacy or cookie policy?*

Yes, I’ll provide a PDF Yes, please write and add it No

Which languages should the website support?*

Russian English Other (please specify)

Do you already have a domain name?*

Yes No, I need help registering one

Preferred hosting option*

Hosted on the client’s side (Uspio LTD provides the website files) Hosted on Uspio LTD servers

Do you confirm adding the footer credit:
Designed by Uspio LTD?*

Yes No

Specify any additional interface design requirements (if needed).

By default, we design layouts in 2 resolutions:
1) Desktop — 1440 px width;
2) Mobile — 375 px width.

Specify any additional testing requirements (if needed).

By default, we perform testing on the following platforms: Desktop browsers:
Google Chrome — latest version
Safari — version tied to macOS
Yandex Browser — latest version Mobile browsers:
Google Chrome — latest version
Yandex Browser — latest version
Operating systems:
Windows 11
Android 10 or higher
iOS 16.2 or higher
macOS Monterey 12.6.2 or higher

Thank you for completing the brief!

We’ve received your information. We’ll contact you shortly to discuss the details.

Project brief

Let’s start with the basics. Tell us about your company.

Thank you for completing the brief!